Over the past decade, the digital landscape and consumer behavior have changed
dramatically. The human race is littered with avenues to stay connected and it no longer
involves a desktop or laptop computer to search the web and consume content.
Instead, they are picking up their mobile phones and laying in bed with their tablets.
What’s more, digital technology if properly campaigned & managed is cheaper and significantly more effective today than it’s ever been before. With pinpoint targeting and
social media listening software there are virtually no boundaries on what, when, where and how much people can interact with your content.
That being said, the landscape of content marketing needs to pivot to keep up,
obviously. Today, content only succeeds if it delivers what consumers want, when and
how they want it.
How do you deliver?
Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video
marketing is one of the few types of online material that provides the value, relevance
and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
But even with an investment in fantastic programs, you will still need to understand your own digital landscape as it pertains to reaching consumers that are intricately tied to your business profit centers.
We have all heard the slogan “Content is King,” well take a look at everything you need to
know about video marketing and why it’s not the heir apparent but it is now the KING of
Let’s take a digital hike through the video marketing numbers…
Not convinced video marketing is the next generation of digital marketing? Here is the
TMZ insider trading scoop on a few statistics that explains exactly how popular video
marketing has become in recent years, according to news shared by a very creditable
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing
- According to YouTube, mobile video consumption grows by 100% every year.
- 64% of customers are more likely to buy a product online after watching a video
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of all the time people spend online is dedicated to watching videos.
- Video ads now account for more than 35% of all ad spending online.
- 69% of company decision makers would rather watch a video than read an article
or blog post.
One of the most widely know digital marketing experts estimate that a single minute of
video content is the equivalent of 1.8 million words.
Let me give you some reasons you should implement video marketing.
As one of the fastest-growing and most in-demand forms of marketing out there, video
marketing stands out as one thing all marketers should be using right now.
Video content promotes brand awareness and any other message you wish to deliver
deep into the brain. Let’s get medical for a second. Every thumbnail, every click, every video gives you a little dopamine hit. Your brain rewards your behavior by releasing dopamine in the nucleus accumbens. This feels good and motivating, so you do it again, and again. One more video, and tomorrow anew. Over time, synaptic connections between neurons strengthen, a habit forms, and genes in the nucleus accumbens become overexpressed (specifically, ΔFosB). In some cases, you can even become addicted. I apologize if that was painful to read… Just imagine if it was in video? It would have taken 7.2 seconds and you would have retained it! In about 10 seconds you will forever forget the word accumbens.
Using your own Life Experience Ph.D. let’s take a journey through your mind’s eye from
the outside in. Think back to the last marketing medium that you remember. I would
venture to say it was some form of video.
According to HubSpot, 80% of customers remember a video they’ve watched in the last
month. One of the biggest strengths of video marketing is that it’s highly visual and
auditory, which means it’s easier for many users to remember than text-based content.
Therefore, your video marketing achieves the goal of branding. What’s more, customers
typically share videos more than any other media, which capitalizes your online reach.
Video marketing will enhance your site’s SEO.
69% of companies’ decision-makers visit a digital marketing companies’ website after
viewing a branded video. Numbers don’t lie! High quality and relevant video marketing content will drastically improve your site’s SEO by driving consumers to pages within your website specific to the targeted audience. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
Video marketing is the only channel that will help in every area of your digital footprint
and the content can be used as microcontent. So if you have ever tried to kill 2 birds with one stone, video marketing allows you to kill much more than 2. Absolutely nothing
brings a stronger ROI.