Let me give you some reasons you should implement video marketing.
As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now.
Video content promotes brand awareness and any other message you wish to deliver deep into the brain. Let’s get medical for a second. Every thumbnail, every click, every video gives you a little dopamine hit. Your brain rewards your behavior by releasing dopamine in the nucleus accumbens. This feels good and motivating, so you do it again, and again. One more video, and tomorrow anew. Over time, synaptic connections between neurons strengthen, a habit forms, and genes in the nucleus accumbens become overexpressed (specifically, ΔFosB). In some cases, you can even become addicted. I apologize if that was painful to read… Just imagine if it was in video? It would have taken 7.2 seconds and you would have retained it! In about 10 seconds you will forever forget the word accumbens.
Using your own Life Experience Ph.D. let’s take a journey through your mind’s eye from the outside in. Think back to the last marketing medium that you remember. I would venture to say it was some form of video.
Video marketing will enhance your site’s SEO.
69% of companies’ decision-makers visit a digital marketing companies’ website after viewing a branded video. Numbers don’t lie! High quality and relevant video marketing content will drastically improve your site’s SEO by driving consumers to pages within your website specific to the targeted audience. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
Conclusion
Video marketing is the only channel that will help in every area of your digital footprint and the content can be used as microcontent. So if you have ever tried to kill 2 birds with one stone, video marketing allows you to kill much more than 2. Absolutely nothing brings a stronger ROI.