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No divorce in sight
A few years ago, video and social met at the altar. Well, let's just say I don't see a divorce anytime in the near future.
Infinity Digital Consulting · Los Angeles
01 / Gettin' social
In modern days human consumption is considered an epidemic. Don't quote me on that but if it isn't it should be. Next time you go anywhere look around. Virtually everyone will be on their smart phone. What are they doing? Humans are creatures of habit. You may not even realize it but depending on the scenario people develop anywhere from 4 to 11 habits when something alerts them to their phone. So, think about how many times you get a call, email or text in a day. Well, these are all opportunities to capitalize on the hungry potential sale or client.
Let's take a hypothetical journey together. Whatever your profit centers are it follows the same basic principle. A client has been thinking about something that makes your cash register sing. Talking about it with friends on social media and consuming content about it but hasn't made a move yet. Well then, they get a text while waiting for their coffee at Starbucks. That text will then stem off to one of the human habits. After responding or not to the text they will then check into the habits. Quick Facebook glance, peek in at Instagram to see how many likes their most recent pix have and so on and so forth. With the insider trading info that we gather we can pinpoint the specific client or shopper and FEED them the call to action content they are dying to eat.
02 / Attention & trust
People are very connected these days. And their connectivity is something we know how to leverage — very well.
Because at the end of the day, this is simply about attention & trust — we can't sell anything to anyone without their attention, first, then their trust.
So, we'll build experiences & communities that form relationships with your people by humanizing & socializing your brand through content & conversations — not that push marketing, disruptive ad, or mobile banner that annoys us all.
Remember, we no longer search for the news; the news searches for us. And Facebook, Instagram, Snapchat, et al. are now CBS, Fox, NBC — and your content is Oprah, MASH, Seinfeld, etc.
03 / Video & social media marriage
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A few years ago, video and social met at the altar. Well, let's just say I don't see a divorce anytime in the near future.
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If a picture is worth a thousand words, then video is worth infinity. (Pun intended.) Video has become the craving that the public can't go without.
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Micro-content is highly contagious. It acts as the hook — content created natively for the platform it lives on, with respect to the nuances of usage and user behavior. Short, consumable pieces of infotainment: the memes, the stop-motion spots, the how-tos and the cooking vids that captivate you for a minute and provoke you to share and talk.