Six Things To Consider When Choosing A Digital Marketing Agency
In order to improve your revenue and reach the thousands of potential customers who go online daily, you need an effective digital marketing strategy. Having a digital marketing strategy allows a business to reach new customers and improve brand awareness. In order to have a successful digital marketing campaign you need to hire the services of a qualified digital marketing agency. Below are six important things to consider when choosing a digital marketing agency;
1) Your needs:
Charity, they say, begins at home. Before you set out to find a digital marketing agency for your business you need to firstly identify your needs. What exactly do you want? The digital marketing sphere is pretty wide, some of the popular digital services includes; email marketing, social media marketing, content creation and marketing, search engine marketing, public relations, and analytics.
You should sit down and draw a list of the exact services that you need from the agency.
Like it was mentioned above, digital marketing services are pretty wide. Therefore, agencies tend to specialize in one or more of these services or in a particular industry. Before you choose a digital marketing agency, ensure that the company specializes in the services you have in mind and has experience catering to businesses in your particular niche. The reason for this experience is that it places them on better footing. They are already knowledgeable about the market; its challenges, pros, key players and so on. Such agencies will be able to deliver better services than one that is a novice in the niche.
3) Website and online presence:
This is the first act of promotion any online marketing agency can do to promote its services. Before you opt for a digital marketing agency, visit the company's website. Whatever you see there should give you a hint of what you should expect when you hire them. A qualified online marketing agency should be able to market itself in a way that appeals to potential clients. The site's design, the effectiveness of its social media platforms, the company's content skills, are some of the things you should look out for.
If the company's online presence appeals to you then the next thing to do is to have a conversation with a few of their clients or ex-clients. Tell them you are considering hiring that particular agency and you would like their input. Most people will be willing to share their experience with you. If one or more clients have negative experiences, then you should move on.
Communication and reporting is another important parameter that must be considered before you make your final choice. Agencies vary in their frequency and format of reporting. Ensure that the agency you choose can provide a report based on your needs. Reports can be provided to you on a daily, weekly or monthly frequency.
Pricing should also be considered when choosing an online marketing agency. There are no definite standards when it comes to pricing, so for a particular service, you could get a price difference of as much as $2000 from two different reputable agencies.
Also, there are basically two different pricing models used by digital marketing agencies; performance and retainer models. In retainer model, clients are required to pay a certain amount every month while in the performance model, clients only pay according to results.
Whichever model you choose will be dependent on the type of your business and its current stage.
View Larger Map